London: September 27th 2017 – Playtech (เพลย์เทค) has unveiled Age of the Gods Live Roulette (รูเล็ต) and Blackjack (แบล็คแจ็ค) providing licensees with the ultimate cross-sell, progressive jackpot product, and slot fans with twice as many chances to win huge cash prizes with every spin of the wheel.
In a first of its kind move, and the first Live Casino Playtech ONE experience, players can play one of the industry’s best performing slot brands across both casino and live casino, offering two unique experiences while also doubling their chances of winning massive jackpots when playing the live product.
Aligning with Playtech’s market-leading progressive jackpot network, the Live product shares casino liquidity for the first time while also offering players the ultimate desktop and mobile gaming experience. Due to this Playtech ONE innovation players have the chance to not only win on the table if they hit the right number, combination of numbers or colour, but also to simultaneously win huge cash sums across a four-tier jackpot with every spin of the wheel.
This is the first of many Playtech ONE experience games that will feature jackpot functionality.
To ensure that both Live casino and Casino players enjoy the product Playtech designed the game in order that the base game of Roulette is unaltered, but while also enabling players with the chance to win big for a minimal contribution.
With every spin, a small percentage a player’s stake goes towards a four-tier progressive Age of the Gods Mystery Jackpot meaning that there is a jackpot level for every and any type of player. This allows you to win both on the green baize and receive potentially huge sums by unlocking the multiple jackpots on offer.
The ability to share casino liquidity via a Live Casino product gives operators innovative ways to market the Age of Gods brand including driving traffic into the Age of Gods games and rewarding players in real-time using both Free Spins in casino and the Live Casino free spins equivalent of Golden Coins.
Players have instantly taken to the game with jackpots across the four-tier system being won daily including a bet365 player who claimed a £40,000 prize within hours of the product being deployed across the Playtech Live Casino network.
The entire look and feel of the game – including a new dynamic user interface designed to showcase the jackpot ticker and present real-time jackpot notifications – has been developed to fit around the best performing Age of the Gods suite that has leapt to the top of the slot charts and taken the casino world by storm since its launch a year ago.
One of the most impressive new elements is a state-of-the-art 26m custom-built video wall that further enhances gameplay by allowing Playtech to render any imagery needed to support the game and show real-time information on jackpot winners and promotions across both Casino and Live.
The new game is just one of a host of new experiences, dedicated environments and products to be launched within Playtech’s new studio in Riga, Latvia that opened at the beginning of 2017.
The site is the world’s largest Live Casino studio with an 8,500-square metre capacity built on top of the city’s fortified 16th century walls in the heart of the Old Town, an area that dwarfs any existing Live Casino area in the market today.
Shimon Akad, COO, Playtech, said: “Age of the Gods has been a phenomenal success in casinos across the industry and continues to drive incredible growth for Playtech and our valued partners.
“The innovative and market-first launch of our new Age of the Gods Live Roulette linked to a four-tier progressive jackpot that offers massive cash prizes, will significantly increase the cross-sell of the product for our licensees across both channels and enhance the gaming experience for players.
“Playtech has again demonstrated its determination to lead the Live Casino market through innovation and by working side-by-side with our leading licensees. And yes, there is much more to come!” Akad added.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.