London, 11 Nov 2016 –Playtech (เพลย์เทค), the world’s leading gaming content and software, systems and services supplier, has launched the industry’s most cutting-edge live casino HTML5 Roulette (รูเล็ต), the most popular came before Blackjack (แบล็คแจ็ค), product across its network of licensees further bolstering its reputation as the world’s leading live gaming offering.
In partnership with licensees and following extensive user experience testing and benchmarking analysis over the course of 2016, Playtech has launched the most sophisticated live mobile roulette product on the market.
In the first week of launch this has resulted in superior player engagement levels, longer session times across all devices, and significantly increased revenues for licensees.
For the first time players are able to seamlessly play live roulette on mobile and tablet in either portrait or landscape mode while simultaneously being able to see their bets at the same time as the roulette wheel is spinning.
Several rounds of intensive user testing and feedback enabled the Playtech live casino team to significantly enhance and re-design the user interface and overall gaming experience. As a result, the mobile user interface contains simple and easy-to-use navigation, clearer and perfectly positioned play and feature buttons and an ideal personalised view of the live action and table layout no matter what viewing format you choose.
Within two days of launching the new HTML5 roulette across Playtech’s live casino network in parallel with the previous roulette product, the overwhelming majority of players were found to have migrated to the new improved version.
An HTML5 Blackjack product will launch later this year offering a new, enhanced, richer product across all mobile and tablet devices.
Kevin Kilminster, Head of Innovation, Playtech Live, said: “We focused on roulette because it is our primary, premium game. We worked very closely with our major licensees to create what we firmly believe is the best performing product on the market.
“This has been highlighted by the huge demand we had for the product just 48 hours after it launched across the network. The response has been phenomenal with players immediately switching from our previous live roulette to our new HTML5 product and with incredible results for licensees. Players are more engaged than they ever have been and can now enjoy the best live roulette experience on the market.”
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.